Posted on March 09, 2010 by Rogue Agent

These are the agents who’s faces you’ll find plastered on local billboards, in your magazines, your local newspapers and on their own “For Sale” signs. Their mug shot is larger than anything else. You can’t escape that cheesy smile. They believe that they are their brand. Branding, Branding, Branding. They are great at marketing. No, not great at marketing your property. They are great at marketing themselves. They tell you they run ads in local papers, on TV stations, possibly radio and on their local web site. Of course they do. They run ads featuring the star of the show Mr or Ms Salesprick of the Year. They spend so much money on their own personal branding ads that they don’t have nor want to spend the money on you their client. Don’t believe me. The next time you see a real estate sign with a mug shot on it, when you get to a computer go to that agent’s web site. I guarantee that you’ll find a big picture of the Cover Model. See they think you came to their site to find out about them. WRONG. You came to find information about properties. Watch out for this group of agents they are narcissistic and unrealistic.